Dairy Queen's Stupid New Commercial

Usually, commercials fly by without registering on my consciousness. But the new ad from Dairy Queen was so despicable, I had to replay it to make sure I saw what I saw.

The gist is that a girl, perhaps ten years old (Darcy from The Young and the Restless soap) goes to Dairy Queen with her mother to get hot fudge sundaes. The little girl knowingly tells her mom to get just one. The little boy buys one for her. And then she tells her mom, "Like shooting fish in a barrel." It reminds me of that old country and western song: "There are women, and girls, and ladies/They start learning when they are babies."

What is digusting and disturbing is the sexist and sexualized undertone of the commercial, with the jaded nymphet reeling in the oblivious boy. Instead of selling ice cream, Dairy Queen is selling a seedy and somewhat perverse bar scene.

It's not cute. It's crude.

Speaking for myself, I'm giving Dairy Queen a pass next time I want a shake.