Valuation report for: mymallandnews.com

Date:  July 30, 2001

Requested By: webmaster@mymallandnews.com





Initial Valuation

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Our model is based on breakthrough technology developed by a team of linguistics-trained 

graduates and leaders in cutting-edge software design and development. Backed by an 

innovative metrics-driven system that returns a range of values set to a scale of 

0-100, where 100 is the perfect score, the GreatDomains.com Web Address Valuation 

consists of two components: the Initial Valuation and the Market-Based Analysis. 

The final reconciliation of these metrics determines our assessment of the current 

market value of your Domain Name.

TLD A Domain Name with an established Top Level Domain, or TLD, generally has greater value since it is more credible, accepted and memorable. Evolving market conditions may result in fluctuations over time but currently, Dot-com, Dot-net, and Dot-tv command the highest values. The perfect score is 100 and the higher your score, the more valuable your Domain Name.

Your Domain Name has a TLD that's extremely valuable, scoring 100.

Character Count Typically, the fewer characters a name contains, the easier it is to spell and remember, and the higher its value. The character count may affect the impact your Domain Name has in an increasingly crowded marketplace. The perfect score is 100 and the higher your score, the more valuable your Domain Name.

Your Domain Name has a character count that's highly desirable, scoring 70.

Hyphens Hyphens in a Domain Name may detract from the value because there’s room for variation and this makes your Domain Name less memorable. More time and effort may be required to get your name right.

Your Domain Name contains no hyphens, and has a very high value.

Numerals Numerals in a Domain Name may detract from the value in much the same way as hyphens do. To get your Domain Name right may involve multiple attempts, with more room for uncertainty.

Your Domain Name contains no numerals, and has a very high value.

Market-Based Analysis ---------------------------------- Word Count Names with fewer number of words are considered more catchy and memorable. Single word names are rare and can have significantly higher value. The word count may affect the impact your Domain Name has in an increasingly crowded marketplace.

Your Domain Name has a low word count, and is highly valuable.

Search Value This is the search value index of a Domain Name based on the leading keyword search tool that serves up results with your name as a keyword. The higher your score, the higher the search value, and the greater the value of your Domain Name.

Your Domain Name has a moderately high search value of 25.

Web Frequency Using major search engines, web frequency determines how much content exists on the Internet with your Domain Name as a measure of web occurrence. The more your Domain Name appears, the higher its value, with 100 being the perfect score.

Your Domain Name has a web frequency score of 40.

Summary ------------- Metrics Your Domain Name yielded the following scores, based on metrics from the Initial Valuation and Market-Based Analysis.

TLD     100 
Character Count     70 
Hyphens     No 
Numerals     No 
Word Count     4 words
Search Value     25 
Web Frequency     40 

Appraised Value In the final reconciliation, the appraised value of your Domain Name,mymallandnews.com, is $270 - $330.

THIS APPRAISAL REPORT, AND ALL RESULTS CONTAINED HEREIN, IS PROVIDED "AS-IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.
This appraisal report is provided exclusively to you, the requesting party, for your sole and exclusive use. This report is not valid for use by, or reliance on, by any third party. GreatDomains.com shall not be responsible for any reliance by you or any other third party on the Appraisal Report and the results contained therein. Neither this Appraisal Report, nor the appraised value, is designed for, nor should be used as, a basis for establishing or evidencing the value of any Domain Name as collateral for buyers or lenders, as a business asset for any public or shareholder disclosure or private or public request for financing, or for any other purpose for which a third-party may rely on the Result.
GreatDomains.com does not warrant the appraised value provided in this Appraisal Report. Valuations of Domain Names are, by nature, personal and subjective and many circumstances impact such valuations, which are beyond the control or knowledge of GreatDomains.com. In addition, the appraised value may be based on information and data gathered by GreatDomains.com from independent sources. GreatDomains.com does not warrant the accuracy of any such information.
The appraised value provided in this report may not necessarily reflect the actual value of the Domain Name, or any transaction price or offer to purchase the Domain Name registration for the Domain Name listed in this report. GreatDomains.com makes no representations or warranties that any appraised value will reflect the actual value of any Domain Name, or any transaction price or offer to purchase the Domain Name registration for the Domain Name listed in this report. The appraised value provided reflects GreatDomains.com’s estimate of market value based on an assessment of market conditions at the time this Appraisal Report was issued and based upon GreatDomains.com’s appraisal model. GreatDomains.com is not responsible for, and cannot predict, changes in the market or other circumstances that may effect or change Domain Name value.
GreatDomains makes no representations or warranties whatsoever about the accuracy of this report, and shall not be liable for any inaccuracies or errors contained or reflected in this Appraisal Report or it appraisal model. The Appraisal Report does not constitute an offer or contract.
IN NO EVENT WILL GREATDOMAINS BE LIABLE TO ANY PARTY FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES FOR ANY USE OF THIS APPRAISAL REPORT, INCLUDING, WITHOUT LIMITATION, ANY LOST PROFITS, BUSINESS INTERRUPTION, OR OTHERWISE.


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