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Tuesday, April 10, 2007

Page Rank Factors

Page Rank Factors

Google Algorithm's Top Five Positive Factors

1. Keyword Use In Title Tags – "Notice number one – that you have HTML title tags that reflect the key terms you want your page to be found for. That's been the advice since I first starting writing about SEO back in 1996. Eleven years later – and even in the age of it's all about links -- it remains the top ranked tip by so many experts. – Danny Sullivan, Search Engine Land.

2. Global Link Popularity of Site (The overall link weight/authority as measured by links from any and all sites across the web – both link quality and quantity) – "Think of a web page as a town. If a city has freeways, airports, train stations, bus shelters and a port, that's a good indicator that it is an important hub. That orphaned web page with no links pointing to it? It may as well be a hidden tribe of Amazons that no one has discovered." – Lucas Ng (a.k.a. shor), Fairfax Digital online marketing analyst.

3. Anchor Text of Inbound Link – "Anchor text of the inbound link is one of the most concise assessments another person can make about what your site/page is 'about'." – Mike McDonald, WebProNews

4. Link Popularity within Site's Internal Link Structure (Refers to the number and importance of internal links pointing to the target page) – "As mentioned on my blog, you can pulse a page's rankings by including and excluding links to it from your home page." – Russ Jones, Virante CTO.

5. Age of Site (Not the date of original registration of the domain, but rather the launch of indexable content seen by the search engines) – "We have seen new sites flourish as long as they have a clear connection to the 'parent' site that has already gained trust." – Chris Boggs, Search Engine Land Associate Editor.

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